"HotSpot" Allows You to Interactively Shop For Items You See on TV
Hand Eye Interactive Technology (HIT) with its "HotSpot" application will unlock endless opportunities for advertising, product placement and e-Commerce – by driving channel revenue for advertisers, content owners, broadcasters, cable companies and wireless carriers alike.
HotSpot will enable a TV viewer to simply point their HIT-enabled Smart Phone/mobile device at a HIT-enabled TV screen/video display (LCD, plasma, etc.) and interact with the highlighted “Hot Spot” objects on the screen.
In a typical scenario, the end user simply points their Smart Phone/mobile device at the screen, and uses HIT to select an object (the HotSpot) of interest and take action. In the event that multiple HotSpots are on the screen at the same time, HIT will present the end user with a menu of the available HotSpots, and he/she can select from that list.
The user can instantly purchase items shown on the screen, or receive marketing information. HotSpot enables end users to “interact and transact” with TV in a brand-new way.
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