The Evolution of Corporate Logos

The history and evolution of well known logo designs

The evolution of logo design can be traced back to ancient Greece, when the rulers and their dynasties used to use cipher as a monogram on their coins. More modern logo designs date back to the early days of the Renaissance, around the 13th Century. Goldsmiths, masons, paper makers, and potters, were among the first trades people to use marks—gold stamping, chiseled symbols, watermarks on paper, and simple thumb-prints on pottery.

Today, there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of signs and emblems as a their logo.

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