Car Robots Work In Film
Lights, Bots, Action! Former Car-Assembly Robots Find New Careers in Film Business
It’s great to see a startup hiring laid-off autoworkers — even if they aren’t human. Jeff Linnell (center) recently picked up three Fanuc s430iL industrial robots at fire-sale prices and reprogrammed them for jobs in TV advertising. Seems that the autobots (nicknamed Puck, Gilda, and Rosie) had transferable skills.
Linnell’s production company, Autofuss, makes commercials that call for a lot of crane and dolly shots. With limber, six-axis arms and an ability to move at whiplash speeds while maintaining pinpoint precision, the bots are a natural for fancy camera work.