Better Mousetrap Press Release

Robotic "Better Mousetrap" Project Launched by Telovation.com

Hide your pets - the new robotic mousetrap was designed to exterminate everything in sight. The concept project, developed by innovation news site Telovation.com, features a variety of pneumatic and electronic sensing technologies to quickly detect and eliminate its target.

Scottsdale, AZ (PRWEB) December 15, 2009 -- It's been said "Build a better mousetrap, and the world will beat a path to your door." That may be true, but this mousetrap takes the term "beat" to a whole new level.

Like cracking a nut with a sledgehammer, the robotic "Better Mousetrap" pest control system goes to the extreme to detect and destroy its target.

The shoebox-sized Better Mousetrap is technology-rich and features a high-speed pneumatic cylinder, ultrasonic sensing, laser, a key lock switch with manual hammer override, visual monitoring of power (12v), PSI, and armed, detect, and fire indicators.

"Many people have been trying to develop a 'better mousetrap' for years, so we decided to build one in the literal sense," says Jake Easton, managing editor of Telovation.com, an online technology and innovation news website.

The thought of creating a better mousetrap was particularly compelling for Easton. "Between the website and our clients, we're constantly looking for innovative ways to showcase technology, and this was a natural fit," Easton says.

While he considers himself more of a minimalist, in this case, Easton's superfluous design was purposefully chosen for the added "Wow" factor that it brought to the project.

"It would be difficult to beat the simplicity that James Atkinson designed into his mousetrap more than 100 years ago," Easton said, but his admittedly overdesigned mousetrap "is a lot more fun to watch."

To make the machine more accessible, Telovation.com produced a video showing the Better Mousetrap in action. No lengthy "Gone with the Wind" epics here: the mousetrap and unsuspecting mouse are put through their paces in just 30 seconds of fascinating video.

The machine's rugged design features a 0.25" thick 6061 polished aluminum case, with a small compartment containing the mechanical and electronic systems, including solenoid valves, controllers, indicators, circuit boards, and pneumatic actuator.

While the mousetrap packs a lot of punch for its small size, it still overshadows its little brothers, measuring 12" x 6" x 2.5" high and weighing in at 5.5 pounds.

For more photos and the video, go to:
http://www.telovation.com/articles/better-mousetrap.html

About Telovation.com - Inspiration for Curious Minds:

Telovation provides no-nonsense reporting on everything new, cool, and interesting in the world of design, technology, gadgets, art, and innovation.

Telovation is part of the online media network of Radok Corporation, located in Scottsdale, Arizona. Radok is an Internet media consulting firm specializing in search engine optimization and website marketing.

Contact:
Steve Ross
Telovation.com
www.telovation.com
A Radok Company
Scottsdale, Arizona 85258

Better Mousetrap - Main Article with Video