Apple Threatens Woolworths Over New Logo Design

Posted By Guest on October 08, 2009

Apple threatens Woolworths over new logo

Woolworths, the largest supermarket chain in Australia, adopted a new logo in 2008 and Apple lawyers have just noticed it looks a bit like the Cupertino gadget maker’s.

Apple has demanded that IP Australia, the organisation tasked with regulating intellectual property, bans Woolworths' trademark on the grounds that ‘consumers may not be able to differentiate between the two brands’ and claims the grocery chain might launch rival products in competition with its own.